Rosemary’s Pantry

New York, NY

Neighborhood restaurant group Casa Nela launched the pantry arm of Rosemary’s, their popular Italian restaurant in the West Village and Stuytown.

For Rosemary's Pantry, we designed a brand identity with Italian, typography-driven design from the 70s in mind, as well as the necessity of being easily duplicable across multiple product categories and flavors.

The resulting system mixes bold, linear sans serifs in multiple sizes and orientations, monochromes over crisp white stock, as well as repeat patterns drawing directly from the logo font and mark.

Creative Direction: Polonsky & Friends
Graphic Design: Erik Waxdal with Brandon Fogarty
Photography: Gabi Porter