Westholme x John Shields & Karen Urie Shields

Chefs John Shields & Karen Urie Shields have collaborated with Westholme to create a distinctive care package, featuring Karen's family recipe for Tagliata Alla Barca, using Westholme's exquisite Australian wagyu beef. Drawing on the success of last year's Mother's Day mailer by Westholme x Nancy Silverton, we have crafted every aspect of this packaging suite to evoke the nostalgia of a home-cooked meal passed down through generations.

To achieve this, we utilized Westholme's new color palette, Karen's Italian American family archives, and references to retro Italian packaging and labeling, resulting in a captivating unboxing experience. Nestled within each bespoke mailer is a hand-stitched book that introduces readers to Westholme's ethos and Karen's Tagliata Alla Barca recipe.

Agency & Executive Production: Care of Chan
Production: Nikki Cohen & Great Performances
Creative Concept & Direction: Polonsky & Friends
Graphic Design & Illustration: Claire Dufournier
Photography: Rana Duzyol & Matt Hass