Westholme x Nancy Silverton

For Mother’s Day, Nancy Silverton and Westholme collaborated on a special care package, that invited recipients to recreate Nancy’s mother Doris’ signature brisket recipe with Westholme’s pristine Australian wagyu beef. Invited by our friends at Care of Chan to tackle the mailers' design, we aimed for a packaging experience that felt as nostalgia-induced as a mother’s home cooked meal.

By integrating Westholme's logo, and iconic purple, with pops of other colors, handwritten touches, and scanned imagery, we achieved an overall retro and human feel.

Tucked into each custom mailer was a hand stitched book introducing Westholme’s ethos, and outlining Doris’ brisket recipe. Limited to seventy copies, the first names of recipients were handwritten in each booklet, and the final spread was a blank recipe template for them to jot down their favorite beef recipe from childhood. Printed separately, a hand painted wagyu beef diagram was included to educate recipients on the wagyu’s various cuts.

Agency & Executive Production: Care of Chan
Creative Concept & Direction: Polonsky & Friends
Design & Illustration: Claire Dufournier
Production: Nikkiiiiiiiii
Photography: Giada Polaoni