Casa Velasquez

Created by Mariana Velasquez, Casa Velasquez' hostingware offers a stage to gathering and setting a delicate table. Mariana Velasquez is a celebrated food stylist with a keen eye for detail, she combines art, fashion, and cooking into one scene. Her award-winning signature style is inspired by her Colombian roots, combining vibrant colors and florals.

Our creative direction is inspired by Casa Velasquez's purposeful lifestyle and warm elegance. The brand's refined logo type combines tradition and modernity while the palette echoes the colorful printed stationary and embroidered fabrics used in aprons and table textiles. The choice of material and printing techniques - from blind emboss to uncoated textured papers and metals - aims to reflect Mariana's focus on quality and Colombian craft. Little handwritten notes appearing on hand tags bring the human touch and level of detail Casa Velasquez hope to instill at every customer's table and home.

Creative direction: Polonsky & Friends
Graphic designer: Fuad Smeke
Collateral photography: Giada Paoloni
Lookbook photography: Andres Oyuela