Domaine d’Aussières

France

Our visual identity draws from the village's architecture, craftsmanship, and the wild landscapes that surround it. The Aussières windrose, key symbol of our brand identity, was drawn by hand and symbolises the diversity of winds that blow across the region each year. Custom art is used throughout our labels, created both by our team and in collaboration with artist Beatrice Caracciolo, depicting village landmarks and neighboring vines and hills. To further emphasize the artisan feel of our visual identify, we included a variety of hand drawn lettering, chose a palette that reflects the local ecosystem, and printed our labels on textured, uncoated papers.

Creative Direction: Polonsky & Friends
Graphic Design: Claire Dufournier
Illustration: Beatrice Caracciolo, Claire Dufournier
Photos: Clémentine Passet