Souleil

U.S. & France

Souleil’s story starts in the south of France along the Mediterranean Sea. After years cultivating their own expertise working in wine there, childhood friends and co-founders Marianne and Thomas friends began to dream about making a wine that embodies the feel of an endless summer.

Focusing on sustainability, they created Souleil Vin de Bonté, a vegan and organic wine intended to be served with a side of purpose. Part of Souleil Vin de Bonté’s proceeds go toward protecting the ocean.

Meaning “sun” in Occitan language, Souleil is a soulful, timeless, unapologetically French line of organic wines produced on the Mediterranean coast. Home to endless vineyards that yield fine wines and flower fields that yield fine perfumes, the South of France’s climate and landscape has made it one of the epicenters of both the perfume and wine industry. Our direction marries this sunny, coastal ease with the reinterpreted elegance of vintage eau de Cologne labels.

Creative Direction: Polonsky & Friends
Graphic Design: Claire Dufournier
Photos: David Fritz Goeppinger + Doris Poe, Charles Roussel