Lula

Chicago, IL

Since 1999, Lula Cafe is the founding member of the nationally recognized Logan Square culinary community and a celebrated forerunner of the ‘farm to table’ movement in Chicago.

With self-taught chefs and a willingness to cook against categorization, the menu at Lula has grown into a kind of humble maturity, risky but grounded, a boheme bistro of the unclassifiable kind.

Chef Jason Hammel has been nominated twice as a finalist for James Beard Best Chef Great Lakes and is working on a cookbook to be released next year by Phaidon. In 2021, Jason asked us to update the existing brand identity in a way that paid homage to its historic codes (typography, colors) but allowed for a more cohesive system, the addition of merch and digital collateral as well as the opportunity to keep collaborating with local artists.

Creative Direction: Polonsky & Friends
Graphic Design: Fuad Smeke
Olive oil Illustration: Sofia Figliè
Original logo, palette and heart/mouth illustration: Monica Jost
Pinky promise illustration: Amanda Mattner