Maison Château Rouge × Monoprix

Paris

Maison Château Rouge is a lifestyle brand that was started in the eponymous neighborhood of Paris, France, and introduces African culture with a contemporary spirit through its many creations. The designs are conceived and developed in Château Rouge while production takes place between Paris, Abidjan, Bamako and Dakar, supporting local artisans as much as possible.

Independently led by brothers Youssouf and Mamadou Fofana, Maison Château Rouge's team is driven by creativity, cultural awareness and social impact. In 2021, they collaborated with Monoprix to create a line of clothing, homewares and food items, introducing some of the first African recipes and products on the iconic French supermarket's shelves.

Polonsky & Friends supported Maison Château Rouge with strategy and branding/packaging development for their line of food products, which will soon be carried under a dedicated label, Château Rouge Food Market.

Creative Direction: Polonsky & Friends
Graphic Design: Fuad Smeke
Photos: Maison Château Rouge