Rosemary’s

New York, NY

Rosemary’s is an amalgam of both the worlds of Greenwich Village and the hills of Tuscany, emanating the historically communal warmth of the Village, inspired by the familial traditions of Carlos’s summers spent in rural Tuscany. An extension of its neighbors homes, Rosemary’s becomes a beloved and reliable staple for all those seeking conviviality, delicious food that provides comfort, and fun without fuss.

The brand identity draws inspiration from Tuscany in its agricultural, domestic and rural references, natural colors and emphasis on craft. Our direction provides an elevated NYC touch through distinct typography and whimsical iconography. At the center of the brand is the charming icon of Rosemary, honoring the woman behind the restaurant’s name, a mother figure and an inimitable host. The illustrated icon symbolizes the restaurant’s essence and approach: familial hospitality.

Creative Direction: Polonsky & Friends
Graphic Design: Claire Dufournier & Erik Waxdal
Header Photo: Liz Clayman