Iris

New York, NY

Chef John Fraser and his hospitality group reached out to us to create the identity for Iris, a restaurant inspired by John’s Turkish and Greek roots.

Our creative direction celebrates the Eastern Mediterranean topography and charisma, playing with abstract representations of the basin and coastline silhouettes, combined with sleek, elegant typography with a subtle reference to regional fonts.

Creative Direction: Polonsky & Friends
Graphic Design: Fuad Jassan
Photography: Candice Hauss, Colin Clark, Joshua McHugh