Moonflowers Co

U.S.

Known for its calming and anti-inflammatory effects, saffron is a red gold adaptogen used for centuries as a powerful medicine and culinary herb. Moonflowers Co offers organic, premium quality saffron that is handpicked with love by women in Afghanistan.

For our visual identity, we recognize the sun’s crucial relationship with the Saffron plant in our icon and in the luminescence of our palette. Much like the dedicated saffron pickers, we balance this elemental strength with an attention to detail reflected in delicate typography and measured, balanced compositions.

Creative Direction: Polonsky & Friends
Graphic Design: Fuad Jassan
Photography: Anne D. Kim