Winner

New York

Chef and owner Daniel Eddy brings community and life to Park slope with his new hybrid restaurant concept, Winner. Winner is your perfect neighborhood joint, selling house baked bread and pastries right out of the oven along with coffee and sandwiches by day, and cocktails, wines and daily specials by night. Homebodies will also be able to enjoy Winner’s rotisserie program, a limited amount of (winner winner!) chicken dinners delivered to your home on a weekly basis.

For the brand identity, celebrating the stories that make neighborhood spots home, we drew inspiration from the space's previous owner, New York artist Leo Bates. Our custom logo font and simple collateral system plays on the minimalism and hand drawn geometry of Leo’s compositions.

At the bottom of this page, you will also find letterpress prints we conceived for Winner’s first July 4th neighborhood bbq. All sales benefit NAACP LDF and The Loveland Foundation. Get yours at info@winner.nyc

Read the New York Times review!

Creative direction: Polonsky & Friends 
Graphic design: Claire Dufournier